Download or read book Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto written by Donald P. Cushman and published by State University of New York Press. This book was released on 2012-02-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.