Download or read book Coming Attractions? written by Philip E. Meza and published by Stanford University Press. This book was released on 2007 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the future of Hollywood in the wake of rapid technological innovation, examining the potential opportunities, for both the entertainment and high-tech industries, of new digital and Web formats in terms of the creation, distribution, and consumption of entertainment products, and arguing that the two industries must work together if they are both to succeed.