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Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 2015-06-19 - Publisher: Routledge
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdiscipl
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2015-06-19 - Publisher: Routledge
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdiscipl
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2020-11-03 - Publisher: University of Toronto Press
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organiza
Language: en
Pages: 319
Pages: 319
Type: BOOK - Published: 2010-09-16 - Publisher:
Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is th
Language: en
Pages: 164
Pages: 164
Type: BOOK - Published: 2016-06-20 - Publisher: Entrepreneur Press
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time
