Download or read book Case Studies in Festival and Event Marketing and Cultural Tourism written by Jane Ali-Knight and published by . This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.