Download or read book Business is a Contact Sport written by Tom Richardson and published by Penguin. This book was released on 2002 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business is a Contact Sport" introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. Relationship Asset Management (RAM) takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business. "Business is a Contact Sport" shows managers and entrepreneurs how to recognize all of their company's relationships as strategic assets and manage them as such.