Building Distinctive Brand Assets

Building Distinctive Brand Assets
Author :
Publisher :
Total Pages : 248
Release :
ISBN-10 : 0190311509
ISBN-13 : 9780190311506
Rating : 4/5 (09 Downloads)

Book Synopsis Building Distinctive Brand Assets by : Jenni Romaniuk

Download or read book Building Distinctive Brand Assets written by Jenni Romaniuk and published by . This book was released on 2018-03-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.


Building Distinctive Brand Assets Related Books

Building Distinctive Brand Assets
Language: en
Pages: 248
Authors: Jenni Romaniuk
Categories:
Type: BOOK - Published: 2018-03-16 - Publisher:

DOWNLOAD EBOOK

This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive
How Brands Grow
Language: en
Pages: 246
Authors: Byron Sharp
Categories: Business & Economics
Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand

DOWNLOAD EBOOK

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor
How Brands Grow 2 Revised Edition
Language: en
Pages: 256
Authors: Jenni Romaniuk
Categories: Brand name products
Type: BOOK - Published: 2021-09-20 - Publisher:

DOWNLOAD EBOOK

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and
Creating Brand Cool
Language: en
Pages: 108
Authors: Joan Abraham
Categories: Business & Economics
Type: BOOK - Published: 2021-05-16 - Publisher: Routledge

DOWNLOAD EBOOK

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce bus
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

DOWNLOAD EBOOK

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection