Brand Singapore

Brand Singapore
Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
Total Pages : 218
Release :
ISBN-10 : 9789814398701
ISBN-13 : 9814398705
Rating : 4/5 (01 Downloads)

Book Synopsis Brand Singapore by : Koh Buck Song

Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.


Brand Singapore Related Books

Brand Singapore
Language: en
Pages: 218
Authors: Koh Buck Song
Categories: Business & Economics
Type: BOOK - Published: 2011-08-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

DOWNLOAD EBOOK

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19
Language: en
Pages: 229
Authors: Koh Buck Song
Categories: Business & Economics
Type: BOOK - Published: 2020-11-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

DOWNLOAD EBOOK

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exac
Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Language: en
Pages: 140
Authors: Koh Buck Song
Categories: Political Science
Type: BOOK - Published: 2017-06-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

DOWNLOAD EBOOK

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Destination Branding
Language: en
Pages: 327
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

DOWNLOAD EBOOK

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Destination Brands
Language: en
Pages: 393
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate