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Bottom-up Marketing

Bottom-up Marketing
Author :
Publisher : Plume Books
Total Pages : 244
Release :
ISBN-10 : 0452264189
ISBN-13 : 9780452264182
Rating : 4/5 (89 Downloads)
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Book Synopsis Bottom-up Marketing by : Al Ries

Download or read book Bottom-up Marketing written by Al Ries and published by Plume Books. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.


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Bottom-up Marketing
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac
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The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas fr
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Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. M
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w
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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable