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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to
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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
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Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
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Type: BOOK - Published: 2019-01-22 - Publisher: Rockport Publishers
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
