Download or read book Big Shots, Business the AOL Way written by David Stauffer and published by Capstone. This book was released on 2000-08-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.