Beating Low Cost Competition

Beating Low Cost Competition
Author :
Publisher : John Wiley & Sons
Total Pages : 314
Release :
ISBN-10 : 9780470687611
ISBN-13 : 0470687614
Rating : 4/5 (11 Downloads)

Book Synopsis Beating Low Cost Competition by : Adrian Ryans

Download or read book Beating Low Cost Competition written by Adrian Ryans and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.


Beating Low Cost Competition Related Books

Beating Low Cost Competition
Language: en
Pages: 314
Authors: Adrian Ryans
Categories: Business & Economics
Type: BOOK - Published: 2009-08-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many
Playing to Win
Language: en
Pages: 274
Authors: Alan G. Lafley
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and
Beating the Commodity Trap
Language: en
Pages: 209
Authors: Richard A. D'Aveni
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provide
Co-Opetition
Language: en
Pages: 305
Authors: Adam M. Brandenburger
Categories: Business & Economics
Type: BOOK - Published: 2011-07-13 - Publisher: Crown Currency

DOWNLOAD EBOOK

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. Wi
The Small-Mart Revolution
Language: en
Pages: 308
Authors: Michael Shuman
Categories: Business & Economics
Type: BOOK - Published: 2007-08-20 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and i