Download or read book Audience, Relevance, and Search written by James Mathewson and published by Pearson Education. This book was released on 2010-04-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience