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Language: en
Pages: 359
Pages: 359
Type: BOOK - Published: 1999-04-01 - Publisher: Psychology Press
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the deve
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2012 - Publisher: Psychology Press
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the
Language: en
Pages: 140
Pages: 140
Type: BOOK - Published: 1997 - Publisher:
Getting your message across on the World Wide Web.
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 1999-04 - Publisher: Psychology Press
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertisi
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2004-12-23 - Publisher: John Benjamins Publishing
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
