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Type: BOOK - Published: 2023-09-19 - Publisher: Independently Published
The 1940s marked a turning point in the study of mass communication and the influence of the media in society, and Yale University played a fundamental role in
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V.1: The order of presentation in persuasion, by Carl I. Hovland [and others] 1957.
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This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2018-02-20 - Publisher: Routledge
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It f
