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Language: en
Pages: 192
Pages: 192
Type: BOOK - Published: 2020-04-07 - Publisher: Marshall Cavendish International (Asia) Pte Limited
* Learn the practice - not just the theory - of great copywriting* Checklists, exercises and mnemonics give you all the tools you need* Case notes and concrete
Language: en
Pages: 179
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Type: BOOK - Published: 2019-07-15 - Publisher: Marshall Cavendish International Asia Pte Ltd
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2007 - Publisher: Cyan Communications
We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2016-02-16 - Publisher: Morgan James Publishing
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul
