Related Books

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
Language: en
Pages: 141
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2013 - Publisher: WIPO

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WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and
Intellectual Property Branding in the Developing World
Language: en
Pages: 136
Authors: Tshimanga Kongolo
Categories: Law
Type: BOOK - Published: 2019-05-13 - Publisher: Routledge

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Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological
Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Language: en
Pages: 36
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2014 - Publisher: WIPO

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Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br
World Intellectual Property Report 2017:
Language: en
Pages: 138
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2018-01-01 - Publisher: WIPO

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The World Intellectual Property Report 2017 examines the crucial role of intangibles such as technology, design and branding in international manufacturing. Mac
Building Corporate Identity, Image and Reputation in the Digital Era
Language: en
Pages: 573
Authors: T C Melewar
Categories: Business & Economics
Type: BOOK - Published: 2021-07-29 - Publisher: Taylor & Francis

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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a