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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur
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With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical
Wine Marketing & Sales, Second edition
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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con