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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your
Language: en
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Type: BOOK - Published: 2003 - Publisher: Dearborn Trade Publishing
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market
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Pages: 209
Type: BOOK - Published: 2012-11-02 - Publisher: McGraw Hill Professional
One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new fron
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Type: BOOK - Published: 2021-02-18 - Publisher: Penguin UK
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu
Language: en
Pages: 248
Pages: 248
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The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman'
