Web Advertising

Web Advertising
Author :
Publisher : John Benjamins Publishing
Total Pages : 246
Release :
ISBN-10 : 9789027294883
ISBN-13 : 9027294887
Rating : 4/5 (83 Downloads)

Book Synopsis Web Advertising by : Anja Janoschka

Download or read book Web Advertising written by Anja Janoschka and published by John Benjamins Publishing. This book was released on 2004-12-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.


Web Advertising Related Books

Web Advertising
Language: en
Pages: 246
Authors: Anja Janoschka
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-12-23 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
Web Advertising
Language: en
Pages: 252
Authors: Anja Janoschka
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-01-01 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
Advertising and the World Wide Web
Language: en
Pages: 359
Authors: David W. Schumann
Categories: Business & Economics
Type: BOOK - Published: 1999-04-01 - Publisher: Psychology Press

DOWNLOAD EBOOK

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the deve
Preattentive Processing of Web Advertising
Language: en
Pages: 230
Authors: Chan Yun Yoo
Categories: Consumer behavior
Type: BOOK - Published: 2007 - Publisher: Cambria Press

DOWNLOAD EBOOK

Optimization Issues in Web and Mobile Advertising
Language: en
Pages: 76
Authors: Subodha Kumar
Categories: Business & Economics
Type: BOOK - Published: 2015-11-13 - Publisher: Springer

DOWNLOAD EBOOK

This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advert