Viral Loop

Viral Loop
Author :
Publisher : Hachette UK
Total Pages : 272
Release :
ISBN-10 : 9781848945241
ISBN-13 : 1848945248
Rating : 4/5 (41 Downloads)

Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...


Viral Loop Related Books

Viral Loop
Language: en
Pages: 272
Authors: Adam Penenberg
Categories: Business & Economics
Type: BOOK - Published: 2010-01-07 - Publisher: Hachette UK

DOWNLOAD EBOOK

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This
Virality
Language: en
Pages: 247
Authors: Tony D. Sampson
Categories: Philosophy
Type: BOOK - Published: 2012 - Publisher: U of Minnesota Press

DOWNLOAD EBOOK

In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does no
Going Viral
Language: en
Pages: 202
Authors: Karine Nahon
Categories: Computers
Type: BOOK - Published: 2013-11-25 - Publisher: Polity

DOWNLOAD EBOOK

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, includ
A Dictionary of Social Media
Language: en
Pages: 257
Authors: Daniel Chandler
Categories: Computers
Type: BOOK - Published: 2016-03-03 - Publisher: Oxford University Press

DOWNLOAD EBOOK

This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and a
Future Information Technology
Language: en
Pages: 920
Authors: James J. (Jong Hyuk) Park
Categories: Technology & Engineering
Type: BOOK - Published: 2014-05-03 - Publisher: Springer Science & Business

DOWNLOAD EBOOK

The new multimedia standards (for example, MPEG-21) facilitate the seamless integration of multiple modalities into interoperable multimedia frameworks, transfo