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Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This boo
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This volume of original essays explores the power of network thinking and analysis for humanities research. Contributing authors are all scholars whose research
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In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, includ