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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie
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Type: BOOK - Published: 2014-03-21 - Publisher: American Library Association
In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling an
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Type: BOOK - Published: 2009-08-14 - Publisher: John Wiley & Sons
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2019-04-30 - Publisher: Rowman & Littlefield
Libraries are always looking for new ways to engage with their patrons, and well-planned programming is one way to accomplish this goal. Library programming acc
