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To help readers gain and consistently maintain their winning edge, Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of Value
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Beyond Selling Value
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How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. Selling value is taking on a whole
The Personal MBA
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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even t
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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product