Value Creation of Firm-Established Brand Communities

Value Creation of Firm-Established Brand Communities
Author :
Publisher : Springer Science & Business Media
Total Pages : 224
Release :
ISBN-10 : 9783834984609
ISBN-13 : 3834984604
Rating : 4/5 (09 Downloads)

Book Synopsis Value Creation of Firm-Established Brand Communities by : Philipp Wiegandt

Download or read book Value Creation of Firm-Established Brand Communities written by Philipp Wiegandt and published by Springer Science & Business Media. This book was released on 2009-11-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.


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