Download or read book Value Co-creation at Recurring Sport Events from Residents and Sport Tourist Perspectives written by Jingxian Cecilia Zhang and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value co-creation measurements evaluating spectators and events in the context of the recurring sport event sprang from both an academic and a practical desire to understand value co-creation in sport management. According to S-D logic, the current study explores the importance of the multiple value co-creation dimensions between residents and tourists in recurring sport event contexts. This study aims to (a) to identify and explore the co-production and value-in-use, two dimensions of value co-creation, at recurring sport events; (b) to verify the validity of the measurements of the value co-creation model in a recurring sport event context; (c) to examine whether noteworthy differences exist between residents and tourists in co-creation, respectively. Study 1 and Study 2 were conducted at two recurring sport events. First, researchers conducted Study 1 to make sure the wording of all items was explicitly designed to capture the distinctive features of value co-creation in the recurring sport event context. Also, comparisons between the higher order reflective model and formative model justified setting up reflective indicators for the value co-creation measurement related to recurring sport events. In Study 2, 23 items from Study 1 were used develop empirical measurement variables for each value co-creation dimension and assess value co-creation measures within the value co-creation network consisting of value co-creation consequences between residents and tourists in the recurring event context. The results indicated that the measurement of value co-creation is hierarchical and that it exhibits internal consistency reliability, content validity, convergent validity, discriminant validity, and nomological validity in the reflective model. The results further demonstrate that co-production and value-in-use patterns differ by residents or tourists. Furthermore, the results indicated differences in the effect of co-production on knowledge, equity, and interaction, the impact of value-in-use on experience, as well as the impact of value co-creation on revisit intentions across residents and tourists in a recurring event context. The current study uses S-D logic to offer a clearer understanding of value co-creation's hierarchical theoretical nature from the perspective of residents and tourists in the recurring sport event context, thus contributing to sport management literature. Furthermore, this paper contributes to value co-creation studies, showing that various attendees (i.e., residents and tourists) perceive different levels of co-creation because resources may vary by social group. The results of this study theoretically advance the concept of place image, as well as helping event organizers both manage and market the tourist destinations associated with the event. As such, the present research is of value to event managers on a practical level, as they must thoroughly examine the value co-creation perceived by spectators who are residents and tourists in the recurring sport event context.