Tribal Marketing, Tribal Branding

Tribal Marketing, Tribal Branding
Author :
Publisher : Springer
Total Pages : 315
Release :
ISBN-10 : 9781137349101
ISBN-13 : 1137349107
Rating : 4/5 (01 Downloads)

Book Synopsis Tribal Marketing, Tribal Branding by : Brendan Richardson

Download or read book Tribal Marketing, Tribal Branding written by Brendan Richardson and published by Springer. This book was released on 2013-07-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.


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