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Language: en
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Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house m
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Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers--and that's why in-hous
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Type: BOOK - Published: 1994 - Publisher: Routledge
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside o
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2015-11-03 - Publisher: Kogan Page Publishers
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la
Language: en
Pages: 376
Pages: 376
Type: BOOK - Published: 2005 - Publisher: Texere
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
