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The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for st
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The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to c
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Type: BOOK - Published: 2008 - Publisher: Copenhagen Business School Press DK
"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so muc
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How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
