Download or read book The Social Psychology of Minority Influence written by Gabriel Mugny and published by Cambridge University Press. This book was released on 1991-07-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the processes and spread of social innovation, the mechanisms of which are rooted in the conflict that minorities can create in others and introduce into the social system. These innovations give rise initially to discrimination and then to new norms which replace the old ones.