Related Books

The Science and Art of Branding
Language: en
Pages: 558
Authors: Giep Franzen
Categories: Business & Economics
Type: BOOK - Published: 2008-10-30 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa
The Science and Art of Branding
Language: en
Pages: 843
Authors: Giep Franzen
Categories: Business & Economics
Type: BOOK - Published: 2015-02-12 - Publisher: Routledge

DOWNLOAD EBOOK

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa
The Science and Art of Branding
Language: en
Pages: 575
Authors: Giep Franzen
Categories:
Type: BOOK - Published: 2009 - Publisher:

DOWNLOAD EBOOK

Platform
Language: en
Pages: 226
Authors: Cynthia Johnson
Categories: Business & Economics
Type: BOOK - Published: 2019-02-05 - Publisher: Lorena Jones Books

DOWNLOAD EBOOK

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In t
The Physics of Brand
Language: en
Pages: 192
Authors: Aaron Keller
Categories: Design
Type: BOOK - Published: 2016-07-21 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work