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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda
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The Mass Marketing of Politics
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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.
The SAGE Handbook of Political Science
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Handbook of Political Marketing
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This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po