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Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol
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Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
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Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
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Pages: 685
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Type: BOOK - Published: 2005-03-23 - Publisher: Psychology Press
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c
