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'An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with impo
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Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central con
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This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellen
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Type: BOOK - Published: 1993 - Publisher: Cengage Learning
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in att