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Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approach
The Routledge Companion to Media Audiences
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The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, tech
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This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not
Young People, Media, and Nostalgia
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This book explores how Latin American young people engage with nostalgia and grasp a sense of nostalgic representations of the 1970s and 1980s through contempor
The Handbook of Media Audiences
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences