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Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2019-12-23 - Publisher: Business Expert Press
The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practice
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2020-06-30 - Publisher: Brookings Institution Press
Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large,
Language: en
Pages: 641
Pages: 641
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controv
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2013-08-15 - Publisher: Routledge
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge
Language: en
Pages: 146
Pages: 146
Type: BOOK - Published: 2012-08-21 - Publisher: Routledge
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the Wo
