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The Mobile MBA
Language: en
Pages: 177
Authors: Jo Owen
Categories: Business & Economics
Type: BOOK - Published: 2012-09-07 - Publisher: Pearson UK

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Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge you need to fast track
The Mobile MBA
Language: en
Pages: 200
Authors: Jo Owen
Categories:
Type: BOOK - Published: 2010 - Publisher:

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Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category. The Mobile MBA delivers all the knowledge you need to fast track
The Mobile Mind Shift
Language: en
Pages: 335
Authors: Ted Schadler
Categories: Business & Economics
Type: BOOK - Published: 2014-06-24 - Publisher: Greenleaf Book Group

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Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on t
The Social Media MBA
Language: en
Pages: 248
Authors: Christer Holloman
Categories: Business & Economics
Type: BOOK - Published: 2011-12-19 - Publisher: John Wiley & Sons

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It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Handbook of Research on Mobile Marketing Management
Language: en
Pages: 582
Authors: Pousttchi, Key
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.