Download or read book The Lost-Trade System written by Jesper Thorlund and published by Strategic Book Publishing. This book was released on 2008-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorlund contends that a business doesn't really know its market if it doesn't know its lost trades. This innovative book offers a set of analytical tools and a framework that creates information out of this data, allowing businesses to take appropriate and informed action.