Download or read book The Legal Marketing Fastlane written by Jan Roos and published by Createspace Independent Publishing Platform. This book was released on 2017-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today.