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The Hidden Persuaders
Language: en
Pages: 0
Authors: Vance Packard
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Ig Publishing

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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consu
The Persuaders
Language: en
Pages: 313
Authors: James Garvey
Categories: Social Science
Type: BOOK - Published: 2016-02-04 - Publisher: Icon Books Ltd

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand n
Hidden Persuaders in Cocoa and Chocolate
Language: en
Pages: 165
Authors: Renata Januszewska
Categories: Technology & Engineering
Type: BOOK - Published: 2018-02-03 - Publisher: Woodhead Publishing

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Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes de
Vance Packard and American Social Criticism
Language: en
Pages: 396
Authors: Daniel Horowitz
Categories: Biography & Autobiography
Type: BOOK - Published: 2000-11-09 - Publisher: Univ of North Carolina Press

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Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late
The Waste Makers
Language: en
Pages: 0
Authors: Vance Packard
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Ig Publishing

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A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of wester