The Handbook of Communication and Corporate Social Responsibility
Author | : Øyvind Ihlen |
Publisher | : John Wiley & Sons |
Total Pages | : 792 |
Release | : 2011-08-24 |
ISBN-10 | : 9781118078730 |
ISBN-13 | : 111807873X |
Rating | : 4/5 (30 Downloads) |
Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management