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The Handbook for Focus Group Research
Language: en
Pages: 284
Authors: Thomas L Greenbaum
Categories: Social Science
Type: BOOK - Published: 1998 - Publisher: SAGE

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As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni
The Focus Group Research Handbook
Language: en
Pages: 290
Authors: Holly Edmunds
Categories: Business & Economics
Type: BOOK - Published: 2000-05-22 - Publisher: McGraw Hill Professional

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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your busine
The Handbook for Focus Group Research
Language: en
Pages: 284
Authors: Thomas L Greenbaum
Categories: Social Science
Type: BOOK - Published: 1997-11-26 - Publisher: SAGE Publications

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As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the tec
The Focus Group Guidebook
Language: en
Pages: 124
Authors: David L. Morgan
Categories: Social Science
Type: BOOK - Published: 1998 - Publisher: SAGE

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The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the in
Developing Focus Group Research
Language: en
Pages: 244
Authors: Jenny Kitzinger
Categories: Social Science
Type: BOOK - Published: 1999-02-22 - Publisher: SAGE

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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch