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Language: en
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Type: BOOK - Published: 2002 - Publisher: FT Press
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi
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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor
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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t
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This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o
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Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawin
