The Effects of Product Involvement, Message Appeal, and Viewing Condition on Memory and Evaluation of Television Commercials
| Author | : Glen Nowak |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 1986 |
| ISBN-10 | : WISC:89013315403 |
| ISBN-13 | : |
| Rating | : 4/5 (03 Downloads) |
Book Synopsis The Effects of Product Involvement, Message Appeal, and Viewing Condition on Memory and Evaluation of Television Commercials by : Glen Nowak
Download or read book The Effects of Product Involvement, Message Appeal, and Viewing Condition on Memory and Evaluation of Television Commercials written by Glen Nowak and published by . This book was released on 1986 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
