Download or read book The Case Against Reality: Why Evolution Hid the Truth from Our Eyes written by Donald Hoffman and published by W. W. Norton & Company. This book was released on 2019-08-13 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.