The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business
Author :
Publisher : Oxford University Press
Total Pages : 649
Release :
ISBN-10 : 9780190932220
ISBN-13 : 0190932228
Rating : 4/5 (20 Downloads)

Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé

Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.


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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth