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The Advertised Mind
Language: en
Pages: 268
Authors: Erik Du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a
Chew with Your Mind Open
Language: en
Pages:
Authors: Cameron Day
Categories:
Type: BOOK - Published: 2021-06-30 - Publisher:

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Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can kee
Advertising and the Mind of the Consumer
Language: en
Pages: 378
Authors: MAX. SUTHERLAND
Categories:
Type: BOOK - Published: 2021-03-31 - Publisher: Routledge

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By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and
Advertising and the Mind of the Consumer
Language: en
Pages: 348
Authors: Max Sutherland
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

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Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an es
A Mind of Its Own: How Your Brain Distorts and Deceives
Language: en
Pages: 261
Authors: Cordelia Fine
Categories: Psychology
Type: BOOK - Published: 2008-06-17 - Publisher: W. W. Norton & Company

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"Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new