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Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II
Language: en
Pages:
Authors: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Categories:
Type: BOOK - Published: 2020-07-30 - Publisher: Dykinson

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La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en e
Tendencias en el ecosistema mediático.
Language: es
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher:

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Obra colectiva que recoge los trabajos de más de cuarenta profesores universitarios y profesionales de la Comunicación especialistas en medios de comunicació
Political Marketing and British Political Parties
Language: en
Pages: 270
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Manchester University Press

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Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and
University and School Collaborations During a Pandemic
Language: en
Pages: 352
Authors: Fernando M. Reimers
Categories: COVID-19 Pandemic, 2020-
Type: BOOK - Published: 2022 - Publisher: Springer Nature

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Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst th
Media Education in Latin America
Language: en
Pages: 293
Authors: Julio-César Mateus
Categories: Education
Type: BOOK - Published: 2019-07-22 - Publisher: Routledge

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This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for e