Download or read book Taking on the System written by Markos Moulitsas Zuniga and published by Penguin. This book was released on 2008-08-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “primer for activists in the digital age”* the founder of DailyKos.com establishes the new rules of today's political battleground to empower everyday people to take action and effect positive change. The walls between the people and the power are being torn down thanks to our ever-evolving, social media loving, tech-savvy culture. By understanding the new dynamics and rules of power in the digital era, you too can change the world. Founder of one of the nation's most influential political blogs, Markos Moulitsas Zúniga has drawn up his revolutionary strategies such as: • Reinvent the street protest • Feed the backlash • Demolish your opponents with ridicule • Identify heroes and villains Written for both the general public and the grassroots activist, Taking on the System is a timely reminder of the potential power and influence of everyday people. “The most coherent guide to political organizing—on or off the Internet—penned in a generation.”—Al Giordano