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Sustainable Marketing, Branding, and Reputation Management
Language: en
Pages: 0
Authors: Reason Masengu
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Type: BOOK - Published: 2023 - Publisher:

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"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustain
Sustainable Marketing, Branding, and Reputation Management
Language: en
Pages: 0
Authors: Reason Masengu
Categories: Business & Economics
Type: BOOK - Published: 2023-09-18 - Publisher:

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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
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Authors: Masengu, Reason
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Type: BOOK - Published: 2023-09-18 - Publisher: IGI Global

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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,
Sustainable Branding
Language: en
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Authors: Pantea Foroudi
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Type: BOOK - Published: 2021-01-28 - Publisher: Routledge

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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec
AI-Driven Marketing Research and Data Analytics
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The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-