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Sustainable Enterprise

Sustainable Enterprise
Author :
Publisher : SAGE
Total Pages : 561
Release :
ISBN-10 : 9781412998680
ISBN-13 : 1412998689
Rating : 4/5 (80 Downloads)
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Book Synopsis Sustainable Enterprise by : Mark Peterson

Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.


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